Why do advertisers choose the Stone Industry News to Relay Their Most Important Advertising Messages?
We Produce Results
Each month roughly 40,000 readers take the opportunity to
read the Stone Industry News print edition to stay abreast
of the latest industry news and events. Our newspaper can
be found in executive's suites, lobbies, engineering and
production manager's offices, waiting rooms, employee lounges
and lunch rooms throughout the industry. That translates
into high visibility to a targeted and highly motivated
audience for our advertisers.
Change
A change has been occurring in the way people choose to
view news and locate information in an effort to make buying
decisions. Buyers in particular and consumers in general
are spending a larger percentage of their media time online,
while percentages of advertising dollars are following suit.
According to Forrester Research (NASDAQ: FORR) many marketers
are planning to increase spending in online advertising
by decreasing spending in other channels. Internet technology
allows advertisers to target website visitors in ways traditional
media can't.
- "History shows that advertising ultimately
follows the audience, and with 66% of all Americans
having regular access to the Internet, we believe advertising
budgets will continue to shift more online"
-Tom Hyland, Chairman, PricewaterhouseCoopers New
Media Group
- "The Internet is the only medium
that's growing. TV's in decline, news print circulation
is in decline and the Internet is expected to grow in
usage in the US by at least double digits over the next
three years."
- Stewart Barry, Research Analyst, ThinkEquity Partners
- "The Web is achieving critical
mass from a consumer standpoint and the advertisers
are following the eyeballs."
- David Smith of Mediasmith
We Have You Covered
For a solid dual approach to advertising objectives the
stone industry will look to it's only independent publication,
the Stone Industry News to represent their companies in
the quality print media as well as the growing medium of
the Internet. We are dedicated to providing the most for
your advertising budget. To plan an effective program now,
contact our Advertising Department via email or:
USPS- P.O. Box 1508
Powell, TN 37849 USA
Phone- (865) 947-9275
FAX- (865) 938-8958
Special Note:
Interested in advertising in the Stone Industry News, but
have neither the time or resources to put an ad together?
Fear not! We can design your print or online ad for you!
Simply contact us
for more information. With the help of our technology partner,
Stone Industry News can help you create a completely customized
advertisement to be featured in either our web-site or our
paper. We'll work with an idea you already have or, if you'd
like, start from scratch ourselves. This service requires
a one-time design fee, after that you can use the ad with
any of our advertising plans as many months as you'd like.
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