(from the June 2009 Issue)

Coverings Awards “Best Booth” Honors

Four Coverings 2009 exhibitors were singled out for their inventive booth designs, netting the show’s annual “Best Booth” Awards.

Refin took home the overall top prize, impressing the judging committee with it simple but compelling communication that its products are exceptionally sustainable. The space was designed by Bolognese architect Mario Cermasi, and to telegraph the eco-responsible characteristics of Refin’s porcelain tiles, which feature 40% recycled content, he created an open environment defined by wall panels comprised of pressed wood chips with tile insets forming a bold geometric pattern. Other natural materials were incorporated to help dramatize the message, including simple ottoman seating constructed of cardboard and a centerpiece artwork of bamboo shoots arising from a sunken pit of broken unfired porcelain fragments.

Sicis capped its Coverings 2009 appearance with a “Best Booth” prize, recognized for the chic boutique-like ambience it created to show off its mosaics. The engaging translucent qualities of its designs were literally illuminated, used to decorate the globe-shaped lamps sitting on the floor plus suspended overhead. Several styles were treated like fashion, hung on hangers and displayed on racks, while the artistry of its murals added to the gallery effect.

Also taking home an award was Inalco, who brought a sophisticated home environment feel to its space as it showcased several distinctive new products. Walls were treated to its new “Class” tiles that imitate the short-haired texture of pony skin, while the floors helped bring attention to “Ginza,” a hammered wood look.

Rounding out the wins, Etruria, proved its cleverness in smartly utilizing a very compact space. No bigger than a mall kiosk, the 100-square-foot construction featured clear floor panels in each of the four corners to allow a different new tile design to be exhibited. All four sides of the square-shaped core tower also were used to display the company’s stylish tiles.